The three ways virtual try-on is priced
| Model | How it works | Good for | Watch out for |
|---|---|---|---|
| Per product (per SKU) | A plan covers a set number of products, sometimes with a usage limit too | Small, stable ranges | Every new product can push you up a tier, so stores add only their best sellers |
| Per try-on (per use) | A plan covers a number of try-ons a month; products are unlimited | Growing catalogues, seasonal ranges, testing the idea | Know what counts as a try-on, and whether there’s a cap on extras |
| Custom project | A quote for 3D modelling and set-up, then a licence | Large brands with a few hero products | Up-front cost and waiting time per product |
Many off-the-shelf try-on tools for online stores use per-product tiers. That’s simple to understand, but it puts a price on the size of your catalogue before anyone has tried anything on.
What actually drives the cost
- Making each product try-on ready. 3D modelling per product is the expensive part of older tools. Photo-based try-on removes most of it: you upload the photos you already have.
- How much it’s used. Live try-on runs on the shopper’s device, so the cost to a provider is mostly per use, not per product.
- Set-up help. Some stores want someone else to prepare the catalogue.
How TryItOnMe prices it
TryItOnMe charges for try-ons, not products. Every plan — Free included — has unlimited products, every category and analytics.
| Plan | Price | Try-ons a month | Extra try-ons |
|---|---|---|---|
| Free | $0, forever | 100 | Pauses until next month |
| Starter | $49 a month | 3,000 | $15 per 1,000 |
| Growth | $129 a month | 10,000 | $12 per 1,000 |
| Pro | $299 a month | 35,000 | $8 per 1,000 |
| Enterprise | Custom | Custom | Custom |
Yearly billing gives two months free. Every new store starts with 14 days of Pro, free, with no card.
What counts as a try-on
- One shopper trying one product is one try-on.
- The same shopper opening the same product again within 10 minutes counts once.
- Switching between a product’s colours and shades doesn’t count extra.
- Bots and your own testing don’t count at all.
No surprise bills
Go over your try-ons and the try-on keeps working. Extras are billed per 1,000 at the end of the month, up to a monthly spending cap you set — by default, your plan’s price. At the cap it pauses until next month. So a Starter store never pays more than $98 in a month unless it raises the cap.
Is there a free virtual try-on?
Yes. TryItOnMe’s Free plan is free forever: 100 try-ons a month, unlimited products, every category and analytics, no card. It’s built for stores that want to see whether their shoppers use try-on before paying for it. When they do, move to a paid plan. The pricing calculator shows which plan fits your traffic.
A quick way to estimate your cost
- Take the monthly visits to your product pages.
- Assume only some of those visitors tap “Try it on” — your dashboard will show the real number within days.
- Pick the plan whose included try-ons cover that, and set your spending cap.
Or skip the maths: start the free trial, add the button, and read the try-ons straight from your analytics.