How makeup try-on differs from other try-on
Glasses and jewelry start from a product photo. Makeup starts from colour. Each product is its shades — a lipstick in twelve colours is one product with twelve shades — plus how it’s applied: its finish, coverage and placement.
On TryItOnMe you add a shade as a hex code or a measured Lab colour (from a spectrophotometer, for the most faithful match), in one of seven finishes: matte, satin/cream, sheer, gloss, shimmer, metallic or holographic. A whole range can come in from a spreadsheet.
What can shoppers try?
- Lips: lipstick, lip cream, gloss and liner — layered correctly.
- Eyes: eyeshadow (lid, crease, outer V, smoky, inner corner), eyeliner (thin, classic, winged, smudged) and mascara.
- Brows: natural tint, defined or bold.
- Cheeks: blush, highlighter and contour.
- Base: foundation and concealer.
Features that help shoppers decide
Switch shades in a tap
Every shade of a product is one tap away, and switching doesn’t count as another try-on.
Adjust it their way
In the try-on’s Adjust panel, shoppers choose where it goes (eyeshadow all over the lid or just the outer corner; blush on the apples, lifted or draped), how strong it is, liner thickness and how high blush or contour sits. Your shade and finish stay the same, and one tap brings back your look.
Keep it on, build a look
Shoppers tap Keep on to keep a lipstick while they try a blush, then earrings or glasses over it. Their look follows them across your product pages for 12 hours, in that browser.
Shop the look
Build complete looks — evening, fresh day, bold — from your products. Shoppers see the whole look at once, switch off what they don’t want, and Shop the look sends everything still on to your shop in one tap.
Find my shade
For foundation and concealer with several shades, the try-on reads the shopper’s skin, corrects for the room’s light using the whites of the eyes, puts the closest shade on and marks the next two. Light and cameras vary, so it’s a starting point the shopper confirms by eye.
Save and share
Shoppers save a photo or a 10-second clip with your store and the product’s link on it — ready for a group chat or a post.
What you need to start
- The shades you sell, with their colours and finish — or a spreadsheet of them.
- No photos or 3D models.
Try makeup on yourself, or start free: unlimited products and shades on every plan.