Makeup virtual try-on Every shade, on every face
Lip colours, eyeshadow, liner, brows, blush, highlighter, contour, foundation and concealer, applied live as the shopper moves. They switch shades in a tap, adjust how it’s applied, build their own look — and buy the whole look at once.
14 days of Pro free · no card
TryItOnMe is virtual try-on for makeup. It applies lips, eyes, brows, cheeks and base to the shopper’s face live in the browser, shade by shade. Stores add shades by colour (hex or measured Lab values) and finish, import them from a spreadsheet, and combine products into complete looks. Shoppers can adjust placement and intensity, keep products on to build a look, buy a whole look in one tap, and get a suggested foundation shade.
Never charged per product
Add every product you sell, on every plan. You pay for try-ons, not catalogue size.
Free to start, free forever
14 days of Pro with no card, then the Free plan for as long as you like.
On any website — or none
Shopify, WooCommerce or any other site, or just a try-on link for social media and chats.
Live demo
Try makeup on yourself
Pick a product and allow the camera. This is exactly what your shoppers get — and the video never leaves your device.
- No app, no sign-up for shoppers
- Live camera, or a photo of yourself
- Save or share the result
What you get
Everything makeup sellers need
Shade by shade
Every shade of a product is one tap away in the try-on — the same product, so it doesn’t count as another try-on.
The whole face
Lips, eyes, brows, cheeks and base: lipstick, gloss, liner, eyeshadow, mascara, blush, highlighter, contour, foundation and concealer.
Shoppers adjust it
Eyeshadow on the whole lid or just the outer corner, lighter or bolder, a thinner liner, blush a little higher — shoppers choose, and one tap brings back your look.
Keep it on, build a look
Shoppers keep a lipstick on while they try a blush, then earrings or glasses over it. Their look follows them across your product pages.
Shop the look
Make complete looks — evening, fresh, bold. Shoppers see it all at once, switch off what they don’t want and buy the rest in one tap.
Find my shade
For foundation and concealer, the try-on reads the shopper’s skin and puts the closest of your shades on as a starting point.
Your exact colours
Add shades by hex code or measured Lab colour, in seven finishes from matte to holographic.
A whole range at once
Import your shades from a spreadsheet instead of adding them one by one.
Every shade included
Unlimited products and shades on every plan. We never charge per product.
Getting started
What you need per product
- The shades you sell, with their colours (hex or Lab) and finish.
- Or a spreadsheet with all of them.
- No photos or 3D models needed.
Prefer not to do it yourself? Our team can prepare your catalogue — see done-for-you setup.
Read the guide: Makeup virtual try-on: shades, looks and shade finder
Add your products
Upload in bulk, import a spreadsheet, or connect your Shopify or WooCommerce shop on a paid plan.
Check the fit
See each product tried on, adjust it on the live camera if you like, and save it for every shopper.
Go live anywhere
Add one line of code or the WooCommerce plugin — or share each product’s try-on link.
FAQ
Makeup try-on, answered
Which makeup can shoppers try on?
Lips (lipstick, lip cream, gloss, liner), eyes (eyeshadow, eyeliner, mascara), brows, cheeks (blush, highlighter, contour) and base (foundation, concealer), plus complete looks that combine them.
How do I add my shades?
In the dashboard, add each shade with its colour — a hex code or a measured Lab value — and its finish, or import a whole range from a spreadsheet.
Does switching shades use more try-ons?
No. Colours and shades of a product are the same product, so switching between them counts once.
Can shoppers try a full look?
Yes. Build looks from your products in the dashboard; shoppers see every product in the look on their face at once, can switch any of them off, and Shop the look sends everything still on to your shop in one tap.
Can shoppers change how the makeup is applied?
Yes. In the try-on’s Adjust panel they can change the placement, the intensity, liner thickness and how high blush, highlighter or contour sits. The shade and finish stay yours, and one tap goes back to your look.
Can it suggest a foundation shade?
Yes. For foundation and concealer with several shades, the try-on reads the shopper’s skin, puts the closest shade on and marks the next two. Light and cameras vary, so it’s a starting point the shopper confirms by eye.
Last reviewed · More questions
Sell other things too? Same platform, same plan
Put your makeup on your shoppers today
Start with 14 days of Pro, free and with no card. After that, stay on the Free plan for as long as you like — every product included, never charged per product.
14 days of Pro · no card · then Free, unless you choose a plan